Product & Marketing Innovation Key for Nike (1 post)

  • Profile picture of richard16 Deleted User said 3 years, 4 months ago:

    Product & Marketing Innovation Key for Nike

    new balance 373, with its strong R&D division, is uniquely positioned to gain in the sports apparel market. Nike has consistently emphasized style, comfort and performance of its apparel and has created great appeal through strong marketing and advertising campaigns.

    The Federal Open Market Committee (FOMC) meets again this week to review economic conditions and set monetary policy. On whether the Fed should end quantitative easing or extend it, Atlanta Fed chairman Dennis Lockhart recently said the Fed should remain flexible given the rising energy prices, which could be a sign of coming inflation. Either at this meeting or the next, the Fed could signal that interest rates will rise as a hedge against inflation.

    new balance minimus markets and sells its apparel and footwear through similar channels, encouraging consumer to buy apparel and footwear together. We believe that there is a strong appeal for consumers to complement Nike footwear with Nike apparel.

    Trefis members forecast that market share for new balance 574 uk apparel will increase from just over 4% in 2010 to over 7% by the end of our forecast period, compared to the baseline Trefis estimate of an increase to 6% during the same period.